FreeNow Launches “Oil-Free” Rye Milk: Plant-Based Dairy Shifts to Clean Labels, TELLCAN SCIENCE Compound Stabilizers Emerge as Key B-Side Base Technology

Recently, plant-based brand FreeNow unveiled a visually distinctive new product: rye milk. Departing from the typical milky white, it features a unique dark gray hue. More notably, it is positioned with a clear “0 added cooking oil” claim, using dual auto-enzymolysis technology to replace traditional vegetable oils (such as rapeseed oil) commonly used in plant-based dairy.

As a leader in the coconut milk segment, FreeNow now turns to rye and triticale to pursue its next blockbuster plant-protein drink.

(Image: FreeNow Rye Milk | Source: FreeNow)

Oil-free plant milk offers clear benefits: lower calories, a shorter ingredient list, and strong alignment with consumer demand for clean labels. However, for B-side tea and coffee shops, oil-free plant bases present critical operational challenges:

• Grain protein and dietary fiber tend to settle and separate
• Inconsistent texture between hot and cold serving
• Insufficient creamy foam stability and density
• Flocculation when mixed with coffee or tea

These issues directly impair production stability and consumer experience.

This is precisely where TELLCAN SCIENCE delivers core value. Targeting pain points in B-side plant-based beverage applications, we have developed an innovative line of compound stabilizers. Among them, TKZ622C and TKZ622D are specially designed for oil-free / low-oil milk tea bases.

Key functions:

• Effectively suspend grain protein and natural fiber to prevent sedimentation and separation
• Deliver smooth mouthfeel and strong foam support without relying on oil
• Maintain uniform texture in hot, cold, and mixed applications
• Optimized compatibility with coffee, tea, and juice to avoid flocculation and layering
• Enable consistent, standardized preparation for retail outlets

Explore our product range: https://www.tellcan-tec.com/products/

FreeNow’s expansion from coconut-based to broader plant-based products reflects an inevitable category upgrade. Every new raw material and process relies on systematic supply-chain support for stability, taste, and consistency.

TELLCAN SCIENCE provides a reliable technical foundation for brands pursuing cleaner ingredient lists without compromising user experience. Our solutions let oil-free rye milk produce dense, creamy foam in coffee machines and maintain stable layers in tea cups — making it a reliable, hassle-free base for B-side beverage creators.

(Image: FreeNow Rye Milk Branding | Source: FreeNow)